1. Purpose – What Is My Life About?
Purpose is what gives meaning to everyone’s lives. You can be as metaphysical or religious with this concept as you want to be, but everyone wants to believe that they matter, that there is a reason for their existence. However they reach realization, the depth of their connection as to why they are in the world directs the way they think and the way they behave. This, in turn, has great bearing on how they wish and choose to relate to others.
In terms of the practical realities of brand building, the more clarity you have about why you do what you do –your purpose – the greater the chance of achieving your objectives. This clarity does not happen automatically. As we have pointed out more than once, someone else has a stake in the relationship – and consequently a vital role in determining its ultimate success or failure. So for being authentic to the right brand, have a purpose.
Whether you have a clear vision of the future you are trying to create for yourself and the important people in your life which is so powerful a part of you, your life is meant to be a process of purposeful creation therefore, wherever you are, and of for that is from where you want to be you can combine the knowledge and wisdom you have gained through the long years with the sense of possibilities you once had, to define a vision that truly represents what you want for your life.
Life is never more rich, more full, or more rewarding then when you are moving faithfully and persistently toward a compelling vision. When you are purposefully creating, you become fully alive. That vitality instills your personal brand with an essential energy that can make it even more viable and attractive.
3 Values- What Do I Hold To Be True?
In business, organizations with the strongest ‘external’ brand a have the strongest ‘internal’ values. When an organization values are clear, they are shared by those within the organization. The result of that clarity and unanimity is that customers respond and relate to those values on a positive, emotional level.
Similarly, the values you relate to in a spouse, child, close friend or respected mentor are beyond consideration of how they look, the position they hold, or the car they drive. You connect to something inside them. To develop a strong personal brand takes very clear values – and the commitment to build enduring relationships that reflect those values.
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Measurement
You assess your effectiveness. How is my ‘portfolio’ different now than last year? What new projects did I take on? How did I expand my network? What new learning did I acquire? If something isn’t working, you change trains. Branding is a dynamic process that offers the greatest rewards to the receptive individual.
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